Are there reasons for not doing usability testing? If you have been reading other posts on this site I think you might answer no. There can be several occasions when you should not do usability tests.
Of course you should do usability testing, but think twice about what and how to test, it takes time and you engage other people.
Be sure to test the things you need to test, with focus on improving the user experience:)
I will go through four reasons that is important to take into account before you decide to do a usability test. Your intention is to test the right things, right? And you does not have all the time in the world to spend on testing? You don’t even have a lot of users that are willing to do a lot of testing? If that is the case, I like to point to some factors you should take into account before you begin testing.
- Don’t perform tests to get confirmation on things you already knew, it’s waste of time. Sounds obvious but it’s not unusual.
- Be clear about what you wan’t to test. Testing everything on the site gives few answers on a lot of questions. It’s better to do several smaller tests, with focus on different parts or functions on the site. It gives more concrete input for improvements.
- It’s great to hear what users think about your colours and photos but it might be more important to focus on the process of completing a purchase and other functions on the site. Visual impression is important to but it should not be the only thing you test and get feedback on. Build your test on core functions on your site, things that “is the business” on your site.
- How do you know that your improvements work if you don’t test them?
I hope you found some value in this post and that it is useful for you when you wish to improve the usability on your site. You should do usability tests, but not for the reasons above. You can read more about usability testing here.
If you have some ideas of your own to complement this list, please leave a comment below. I look forward to get your input:)