How to find out what your users need?
To create a good user experience on your site you need to understand your users, who they are and what they need you to help them with. What are their challenges that lead them to your site? What are their expectations? These factors depend, of course, on the services or products that your site is offering. This is about understanding your target audience.
If your users are going to be satisfied also depends on other things like usability, content and the overall user experience etc.
Meet your users and find out what their challenges are
The best thing to do when you do want to find out users need in this case is to make a small workshop with some mums you know and work with this together. Other things you can do is to make a secondary research. That means searching among existing information in blogs, articles, books and so on. Gather as much information as you need to find what are the main challenges for your target audience. You can also use available tools for analysis of trend and so on. But I believe that, to create a great user experience, it is important to talk to, at least a few of your users to be. It will make it easier for you to see what “they don’t say” and to get an deeper understanding for their needs.
This is especially important if your target audience is narrow and you are designing a system or an app or similar. But I think that it also is important for your site to be authentic and genuin. It will show that you really know your users (readers) and their needs.
An example on how to find and meet users needs
If you write about Weight loss for mums, start with writing down which challenges they are facing to lose weight. Best alternative is to actually ask some mums and maybe use your own experiences in this niche. There is especially one thing you need to know, and that is what challenges these mums are confronting.
Start making a list the challenges, for example:
- There is not any time for exercise.
- Many of the nutritious foods are expensive.
- It’s nice to reward myself with some sweets when my kids are sleeping.
Now you need to work your way through all challenges you have identified and answer them with solutions:
- Make a schedule and make time for exercise. Or take some help from neighbours, support each other babysitting.
- Lists of affordable nutritious food and also inspiring recipes.
- Facts about sweets and alternative things to eat. And about the negative things that happen with the body when eating too much sugar. How to feel rewarded without eating sweets.
The solutions above are things that your readers (users) expect to find or need to find to get help with their personal challenges, in this case loosing wait after having a child. If they enter a site with individual diets and not a word about mums with babies they might leave. It’s important to find your users challenges and help them to address them. Then you will have a growing audience and chances are your visitors get a good user experience if they get satisfied with the content and also feel they get inspired and find the support they are looking for.
Usability testing to check the user experience on your site
To create a great experience for your users, you need to do tests to see how your site work for them. But before you can test you must have a site, a you need a design and some content on the site. And you need to know what people that visit your site is looking for.
Start creating content
Now that you got some knowledge about your users (readers) needs you can start to create content.
Use some of the questions you identified as challenges on your home page, like: “Are you a mum that just had a child and you do not have time to exercise?
Your site will get attention if the problem is familiar to the people that visit.
Before launching your site, you can test both content and usability on people that have the challenges you identified during your workshop or research. This way you will get feedback for improvements and you will also find out if you manage to reach your target audience. You can speak for your users in a way that will be genuin and that is worth a lot. It means that you take time to understand how you can help them:-)