Website design ideas
Here you will find some great website design ideas, with the purpose to offer users on your site a great User experience.
Usability and a visually attractive site goes hand in hand, when it comes to the User Experience (UX). And of course that the content on your site gives value to the users. But it is important to remember that experience and what people like differ a lot and are personal, which makes it even more crucial for you to know your audience (users). Another way to make your site “feel and look good” is to keep to praxis in web design. With that I mean some basic ideas about color, fonts, layout and so on.
A lot of people are using WordPress to create their websites, most themes are flexible when it comes to color, fonts, layout but if you can’t do what you wish to do, there are thousands of themes to choose from. If you need help with the basics in WordPress, read more here: The ultimate guide on how to build a website in WordPress.
Ideas to get you going
Start with your target group:
- Who is about to visit your site?
- What will they try to find?
- What do your visitors need help with?
Approach them with your content. I think it’s important to know user needs and be able to help with that rather than try to help everyone on this planet. Better to hold on to a niche than write about random stuff. If you like to turn to different target groups: create several websites instead of putting all content on one site!
On this site, for example, I mainly turn to people interested in User Experience and designing websites. I try to help you learn how to gain clients with a great experience and a distinct niche.
How to design your site
An important thing to remember is that people seldom READ all your content. They scan. Which is why it’s crucial to help scanning. Use images, bulleted and numbered lists, headlines and so on. Below there is 6 tips that help you design your site to also help scanning.
6 important guidelines
- Clues: give hints about where to go next, what buttons to click and where people are in your site. That can be done with text, breadcrumbs, site map and so on. You can also put in constraints that give few choices what to do next.
- Placement: related functionality should be placed near each other. Example: text and related picture and link should be placed together so it’s clear that they are related.
- Clear and simple: not to much widgets and sidebars! A crowded page is hard for people to “scan” and most people leave even if the content is good. Help people decide quickly if your site can help them find what they are looking for.
- Navigation: it should be clear how to navigate on your site. Not to many different kind of menus, remember that a search field will take people far. Stick to a main menu and maybe a menu for categories.
- Content: create value for the users in your site. Help them and guide them. Be as unique as you can. Get feedback on your content from people you trust or even better from people in your target group.
- Readability: work with colors, fonts and size. Remember that always use colors that contrast each other for readability. Black text on white background, offers the best contrast and is commonly used on many websites. Use fonts that is easy to read. Choose a sans serif font for your website. Do not forget to use different fonts and size for headlines to help scanning the page. Read more about colors and fonts on “thenextweb“.
You can also read more about designing a website in “Web style Guide”, a book about site and page structure, page design, colors and fonts. You can also find out more about how and when to use graphics and multimedia. The book is easy to read with lots of examples and images that help you understand.
A “must read” if you are going in to website design is “Don’t make me think”, Steve Krug. It’s about how people use the web, their behaviors and how to concentrate on helping them when they visit your site. You get a lot of great ideas, tips and guidelines in this book. The overall idea here is to ensure that it’s easy for the users on a website to find what they need. They should not have to be looking for it for a long time, then they will leave.
A great way to find out if you meet your users needs or if your site have a great usability is to do some testing.
I hope you have got some idea about how to make a great User Experience on your website. I also hope you got inspired to learn some more. And remember that usability and User Experience go hand in hand. You can read more about this in my earlier post about good website design.