“User Experience is everything” (Don Norman)
We experience things all the time. When we work, eat, celebrate Holidays, spend time with our kids and also when someone close passed away etc.
In a time when more and more time is spent online we have begun talking about what users experience. Today we use tablets, smart phones and computers a lot and it will result in higher demands on usability and experience.
The term is greater than “just” usability, it includes everything you experience when using something (a site, a system, a phone): and is affected by the usability, user interface, design, and graphics. A site with excellent usability is fantastic but it will not give warranties that the users stay on the site. We really don’t read the content when we are looking for something, we scan it. If the keywords or graphics don’t appeal to us or if the usability is bad we will leave.
The most used function in the web browser is the back button? I think this tells us something about User Experience, right?
Here are some wise words from a wise man that worked with design that fit humans for many years, Don Norman:
Don Norman -The design of everyday things
Don Norman is kind of a “guru” for designers. I can definitely recommend this amazing book, written by him:
If you have some hours to spend on a book about design, this is the one! It begins with some examples of bad design and the frustration it creates. The book is not just about websites and apps. Its about every day things we use and. It’s also about Human Computer Interaction and contains examples of bad design that makes you feel frustrated. When I read the book I exactly know what he means! One example is how Stove controls are placed according to the burners they belong to. It’s not that clear on all stoves witch control goes to which burner. This is a case of bad mapping, which also is the case on many websites. Navigation or buttons is placed where the user has no idea what they do. This might create a negative experience because the user gets frustrated.
The rest of the book are about humans, psychological factors, and how to create things that don’t create frustration when used. He goes through seven design principles, that he is rather famous for: affordances, signifiers, mapping, feedback, conceptual models, discoverability and constraints. The purpose is to connect design with humans and their abilities and needs.
So what do you think? Is there a possible connection between “the real world” and the “online world” when it comes to design principles? Please give your opinion in the comments field below.